When General Mills came to the realization that bloggers are powerful, they decided to make that influence and reach work for them.  The company started MyBlogSpark and recruited over 900 bloggers (80% of them mothers – a coveted marketing demographic with strong buying power) to become members. 
The concept of MyBlogSpark is simple — bloggers sign [...]

In an article on The Wall Street Journal website this month, journalist E. Kinney Zalesne shares his take on one of the hottest jobs in the United States — professional blogging.  Since ‘professional blogger’ is one of the many hats I wear, I was particularly interested in this article. 
Check out some of the statistics provided [...]

I’ve provided statistics about online video growth before on the Newstex blog, but this week, there is a new report out The Nielsen Company that provides more proof that online video is getting more popular all the time. 
According to Nielsen’s research, which tracked online online Web use since 2003, video viewership surpassed Web mail use [...]

Earn Traffic & Revenue to Your Blog by Syndicating with Newstex!http://www.squidoo.com/newstexsyndication #
RT @metaylor: “Blogs are now mainstream media,” Technorati CEO tells eMarketer. http://tinyurl.com/davfl9 #
Newstex January Blog Royalty Reports have been emailed. Check your inbox! #

There is a new trend related to the growth in online video — new business ventures created to leverage that growth.  In an article in The Washington Post that was published this week, leaders from three such businesses local to the Washington D.C. area were interviewed to learn how they’re working to make money and meet [...]

The April 2009 Blogger in the Spotlight is Patrick Duffy of The Housing Chronicles Blog.
Blogger in the Spotlight is a monthly series where Newstex turns the spotlight on our publishers with in-depth interviews that give you a glimpse into the stories, tips and secrets of successful bloggers and content producers.
This month’s interview is with Patrick [...]

A new study from Northwestern University’s Media Management Center (conducted for the Newspaper Association of America) reports that teenagers not only prefer news aggregation sites over traditional, branded news sites, but they also believe that news online should be available for free. 
Truth be told, the findings are not surprising when you consider the fact that [...]

In February, I wrote a post here on the Newstex blog called Statistics Show Video is an Essential Element of Websites, where I cited findings from several different studies stating 88% of the online audience is expected to watch online videos by 2012. That’s a lot of people, and website and blog owners should definitely [...]

This week’s special edition of the Publisher INsider series highlights online video content producer One Degree – part of Newstex Video On Demand.  One Degree is also part of Newstex Blogs On Demand.
One Degree uses a tagline that sums up the site’s purpose perfectly, “The inside scoop on digital marketing and social media for Canadian marketers.”  [...]

Micrblogging with Twitter is not just a fad – it’s a global phenomenon.  A study by Forrester released in March reports that between February 2008 and February 2009, Twitter grew by 1,382%  That’s the biggest jump of all member community destinations.  In second place is Zimbio with 240% growth, followed by Facebook with 228% growth. 
To [...]